Feb 16, 2023
Do you want your email newsletter to help turn people into customers? Today's guest Laura Reale will teach you how. Laura runs an email marketing firm and also owns a contracting business. Laura explains why email marketing is a vital part of any brand strategy.
In this episode, we talk about…
What is email marketing and branding
Why do you need to be collecting emails from your clients
Tips and strategies for creating brand emails
Getting people interested in what you do by email marketing
Best practices for international email communication
Insights into email marketing open rates
The role of having a call to action in your emails
Tailoring your emails to your client's interests and needs
Common email marketing mistakes to avoid
The dangers of inconsistent email marketing
The importance of your marketing person to understand your industry
Seeing email marketing as a customer service tool, not just sales
Eric and Laura's experience with ChatGPT and the downside of using AI
Mentioned
Links to resources:
The Pond Digger - https://theponddigger.com/
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