Jul 28, 2023
Eric engages in a conversation with Matt Thibeau from Savant Marketing Agency. Together, they delve into the difficulties encountered by contractors who have strong marketing strategies but struggle with an efficient sales process. Matt’s marketing agency employs paid media, such as Facebook ads, to streamline and organize marketing and sales procedures specifically designed for contractors.
In this episode, we talk about:
Matt’s journey from marketing consultant to contractor marketing niche
Importance of a well-defined sales process and systemized marketing for contractors
Self-awareness to identify shortcomings in sales and marketing strategies
The challenge of contractors seeing themselves as technicians rather than business owners, and the need to transition to a more strategic approach
Impact of a strong sales process and effective lead handling
Precision in sales, appointment setting, and communication to retain potential clients
Mindset shift required for contractors during sales calls and following a system
Overcoming resistance to implementing a sales process
Assisting clients in improving their sales process alongside marketing efforts
The significance of having a sales process before starting marketing campaigns
Matt’s approach of analyzing leads and providing real-time follow-ups for clients’ sales process improvement
Advantages of niche specialization in marketing and sales for contractors
Mentioned
Savant Marketing Agency Website
Renovation Contractor Success Facebook Group
Links to resources:
Book A Call With Triplett: Call with Triplett
The Pond Digger - https://theponddigger.com/
You can also check out The Pond Digger's products at:
http://helixpondfiltration.com/
And follow his adventures in the pond world at: