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The Pond Digger Podcast


Oct 20, 2023

Effective communication is the key to building a solid brand! Today’s guest on the show is branding expert Bill Harper. Bill discusses the importance of defining your brand and communicating it clearly to your clients to run a successful business.

 

In this episode, we talk about:

  • Bill’s journey of becoming a branding expert

  • The importance of branding and communication in running a successful business

  • Should contractors focus on building their personal brand or branding their company as a whole

  • Examples of successful brands like Yardnique and the Smell Good Plumber

  • Common mistakes some contractors make that impact their brand image

  • The importance of focusing your brand on a single value that customers care about 

  • Things that make your brand unique

  • Taking inspiration from a successful brand and then twisting the brand concept to stand out in your area

  • The importance of a business’s online presence, its website and mobile friendliness

  • Eric’s experience of branding himself as “The Pond Digger” and its impact on his career

  • How social media helps you strengthen your brand

  • The dangers of not defining your brand and letting others do it



Mentioned:

 

BrandBossHQ

 

BrandBossH on TikTok

 

Links to resources: 

 

Book A Call With Triplett: Call with Triplett

 

The Pond Digger - https://theponddigger.com/

 

You can also check out The Pond Digger's products at:

http://helixpondfiltration.com/ 

 

TWT Contractor Circle

 

TWT Contractor Power Circle

 

And follow his adventures in the pond world at:

Instagram 

Facebook 

TikTok