Oct 20, 2023
Effective communication is the key to building a solid brand! Today’s guest on the show is branding expert Bill Harper. Bill discusses the importance of defining your brand and communicating it clearly to your clients to run a successful business.
In this episode, we talk about:
Bill’s journey of becoming a branding expert
The importance of branding and communication in running a successful business
Should contractors focus on building their personal brand or branding their company as a whole
Examples of successful brands like Yardnique and the Smell Good Plumber
Common mistakes some contractors make that impact their brand image
The importance of focusing your brand on a single value that customers care about
Things that make your brand unique
Taking inspiration from a successful brand and then twisting the brand concept to stand out in your area
The importance of a business’s online presence, its website and mobile friendliness
Eric’s experience of branding himself as “The Pond Digger” and its impact on his career
How social media helps you strengthen your brand
The dangers of not defining your brand and letting others do it
Mentioned:
Links to resources:
Book A Call With Triplett: Call with Triplett
The Pond Digger - https://theponddigger.com/
You can also check out The Pond Digger's products at:
http://helixpondfiltration.com/
And follow his adventures in the pond world at: