Jun 15, 2024
In a digital world where everything is online, James Rothwell of Maru Koi is bucking the trend through his print magazine, Maru Koi, which is dedicated to the koi hobby. In this episode, James discusses the journey of launching Maru Koi magazine, the challenges he faces in keeping the magazine running, and the support he gets from the people in the koi community.
In this episode, they talk about:
James’ journey of starting Maru Koi magazine during the pandemic
The value of print magazines in the digital age
The importance of sensory experiences in magazine reading compared to digital formats like phones and computers
Building relationships with koi breeders in Japan through magazine visits and interviews
How the All American Koi Show helps foster collaboration between dealers in the industry
Challenges of photographing koi events for the magazine while also participating
Highlighting different pond designs and hobbyist experiences instead of a single right way in the magazine
Future plans for Maru Koi, upcoming features, and special editions
The importance of visuals and headlines in a magazine
Key advertisers who have supported the magazine
James’ aim to grow the subscriber base, which is currently around 1800
The best way to get a subscription to the magazine
Mentioned:
MARU-KOI Website: https://www.marumedia.us/
Maru koi media on Instagram: Maru koi media (@marumediakoi)
James Rothwell on Facebook: https://www.facebook.com/james.rothwell.526
Links to resources:
Book A Call With Triplett: Call with Triplett
The Pond Digger - https://theponddigger.com/
You can also check out The Pond Digger's products at:
http://helixpondfiltration.com/
And follow his adventures in the pond world at: