Jul 13, 2024
The landscape of marketing is evolving, and to keep up with these changes, contractors need to ditch outdated marketing tactics and embrace a modern approach. In this episode, marketing expert Savannah Gresham shares modern marketing strategies for residential contractors. She talks about sales, communications, and marketing to people on a needs-based basis vs. wants-based, limitations of traditional marketing methods, and tips and strategies for modern marketing.
In this episode, they discuss:
Savannah’s background and why she focuses on marketing for residential contractors
Difference between marketing to needs-based vs. wants-based customers
Traditional, outdated marketing methods – door knocking, flyers, billboards, etc
Modern marketing strategies — having a solid website, using social media, running targeted ads
Penalization by Facebook for using its tools and the mistakes contractors make with Facebook ads
Common mistakes that contractors make when trying to market themselves online —boosting posts instead of running full ad campaigns, not including an attractive offer in their ads
Tips for contractors to improve their online presence and social media strategies
How can contractors improve their sales techniques
When contractors should consider hiring a marketing agency vs. trying to do it themselves
Strategies for contractors when hiring a marketing agency
How can understanding personality types and communication styles help contractors be more effective in their marketing and sales efforts
How to connect with clients and have more natural, responsive sales conversations
Mentioned:
Mill Creek Marketing Website: https://millcreekmktg.com/
Modern Marketing for Residential Contractors Facebook Group: https://www.facebook.com/groups/modernmarketingresidentialcontractors
Savannah Gresham on Facebook: https://www.facebook.com/profile.php?id=100084920866433
Savannah Gresham on Ig: https://www.instagram.com/sav.gresham/
Links to resources:
Stop struggling with sales! Transform your business with Eric’s FREE list of Contractor Sales Secrets and start moving in the right direction. Click here to download it: Contractor Sales Secrets
Book A Call With Triplett: Call with Triplett
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