Jul 22, 2024
Eric sits down with Kathy Jo Ferreira and Monte Butler to discuss their third annual 4x4x48 challenge—a physical and mental endurance challenge in which participants run 4 miles every 4 hours for 48 hours. They share their planning process, navigation challenges, memorable moments, food and rest management, and the overall experience of the journey.
In this episode, they talk about…
The 4x4x48 challenge and its importance for personal development
How challenging yourself and creating memories with intention benefits personal development
Role of creating accountability and having a support system completing challenges
The planning process for their bike ride along the California coast, finding the route, timing the sunrises/sunsets, and coordinating the support vehicle
The memorable experiences they had during the bike ride, like riding across the Golden Gate Bridge and through Big Sur at night
The unexpected challenges and obstacles they encountered along the way and how they navigated them
How the group documented their trip on social media and the impact it had on their supporters
Food planning and exhaustion challenges they faced during the trip
Their encounters with wildlife, coyotes, gophers, etc, during the bike rides
Bringing happiness to life by creating memories with intention instead of relying on external factors
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