The Deep End with Eric Triplett: EP264: Behind The Curtain of EasyPro Pond Products with CEO Paul Cole

EP264: Behind The Curtain of EasyPro Pond Products with CEO Paul Cole

Mar 31, 2025

Eric chats with Paul Cole, the CEO of EasyPro, a long-established company in the water gardening and lake/pond industries that recently became 100% employee-owned. They discuss the positive impacts of this transition on employee morale, teamwork, and innovation, as well as Cole's background and his decision to lead the company. The discussion also touches on EasyPro's extensive product offerings, their renewed focus on marketing and new product development, particularly in the pond sector, and their commitment to engaging with the industry and supporting contractors. Furthermore, they highlight EasyPro's increased participation in trade shows and events, including hosting a PPA event, and their desire to connect with the wider community and inspire the next generation in the water features industry.

EasyPro Pond Products

Key Takeaways:

Consider the power of ownership and pride in your work, as seen in EasyPro's employee-owned model.
Actively identify and address weaknesses, even when a business or endeavor is generally strong.
Recognize the value of community, collaboration, and networking for growth and shared success.
Think about engaging and inspiring the next generation in your field or passion.
Commit to building genuine relationships and providing value beyond just transactions.