EP310: Rebranding a 150 Year Old Businesss- Kohler Engines Is Now Rehlko with Nino De Giglio

Jul 28, 2025

In this episode, host Eric Triplett sits down with Nino De Giglio, Marketing Director for Rehlko, during the Lawn and Landscape Technology Conference. Formerly known as Kohler Engines, Rehlko is embracing a bold rebrand while staying rooted in its heritage—retaining the same iconic letters in its new name.

Nino shares the story behind this transformation, including the strategic reasoning for the name change and how it reflects the company's forward-looking mission. He dives into Rehlko's updated core values—trust, curiosity, pace, and excellence—and unveils upcoming marketing initiatives, product innovations, and the company's deepening engagement with the turf and landscape industry.

The conversation also explores the future of engine technology, as Nino discusses the continued importance of internal combustion engines, particularly diesel and gasoline, in off-road applications, alongside the brand’s commitment to sustainability and cleaner production practices.

Whether you're a landscape professional, a technology enthusiast, or just love a good business evolution story, this episode is packed with insight and inspiration.

Connect with Nino: https://www.linkedin.com/in/nino-de-giglio-b0937710/ 

Key Takeaways:

• Embrace change as an opportunity to redefine your path while honoring your past achievements.
• Define and embody strong core values, like curiosity and excellence, to guide your daily actions.
• Prioritize making your customers successful by deeply understanding their needs and providing reliable support.
• Maintain a sense of pace and urgency in decision-making to adapt quickly to new opportunities.
• Inject creativity and passion into your professional endeavors to make work more enjoyable and impactful.

🔗 Links and Resources

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• 2025 LCR Summit (Oct. 20–21, Louisville, KY)

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