The Deep End with Eric Triplett: S2-E38: What’s REALLY Trending in SoCal Aquatics Right Now (w/ Nolan's Aquarium)

S2-E38: What’s REALLY Trending in SoCal Aquatics Right Now (w/ Nolan's Aquarium)

Apr 20, 2026

The aquarium world is getting smaller, more specialized, and far more innovative.

Recorded at AquaSwap 2026, this conversation with Nolan of Nolan’s Aquarium explores how the fish-keeping industry is evolving as hobbyists shift toward nano tanks, aquatic plants, and Madaka ricefish—and why independent businesses need to evolve with them.

Nolan shares how his business moved away from breeding large African cichlids and toward categories that better reflect what customers are actually looking for today. The conversation also dives into the growing appeal of micro reef systems, including portable, battery-powered saltwater setups that are opening new possibilities for hobbyists who want flexibility without sacrificing complexity.

Along the way, Eric Triplet and Nolan discuss the role local fish clubs play in building knowledge, community, and long-term enthusiasm for the hobby. They also unpack why listening carefully to customer needs, stocking trusted specialty products, and staying close to the community remain some of the most important advantages an independent shop can have.

Covered in this episode:

• How shifting consumer demand is changing the direction of aquarium businesses
• Why nano tanks, aquatic plants, and Madaka ricefish are gaining traction
• What makes micro reef systems such a compelling innovation in the saltwater space
• How local fish clubs help grow the hobby for beginners and experienced keepers alike
• Why customer listening is essential for better recommendations and stronger business decisions
• How specialized dry goods can help independent shops stand out
• What authenticity looks like when stocking and recommending products
• Why curiosity and everyday conversation starters can create unexpected business opportunities

This episode offers a practical look at where the aquatic hobby is headed—and what it takes to stay relevant, useful, and passionate in a rapidly changing niche.

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