S2-E56: How Great Contractors Connect With Great Customers Featuring Drew Ainscough of Incline Marketing

Aug 12, 2026

Eric and Drew talk about the intersection of craftsmanship and digital strategy. The discussion highlights the limitations of platforms like Yelp, where strict review policies can hinder a business's reputation, and emphasizes the complexity of Google’s advertising ecosystem. Ainscough explains how businesses can optimize their sales funnels by integrating social media presence with targeted performance campaigns to capture high-quality leads. Triplet shares personal anecdotes about maintaining a culture of care and using the "131 technique" to empower employees to solve customer problems independently.

Key Takeaways:

• Adopt the "1-3-1" problem-solving method by defining one specific problem, identifying three potential solutions, and recommending the single best course of action.
• Write handwritten thank-you notes to express authentic appreciation and build memorable, long-term personal or professional relationships.
• Evaluate online business reviews critically by reading individual write-ups and checking the reviewer's profile to see if they are a habitually angry reviewer.
• Prompt artificial intelligence to challenge you by asking it to focus on realistic constraints and ask you the hard questions you might not be thinking about.
• Prioritize direct human connection by picking up the phone to talk to people rather than relying entirely on digital forms or automated systems.

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